If you subscribe to the Hallmark channel, then you know that they like to have the magic of Christmas twice a year. Once during the holiday season and a second time in July. For one week this year, they have Christmas movies everyday. The old classic “It’s a Wonderful Life” is a family tradition for many but now there are so many new options available. The Christmas in July idea is wonderful. If for no other reason, it reminds people how nice we all are during the holiday season. Maybe for only a short period in the summer, the magic of Christmas appears to brighten our days. If only that magic of Christmas lasted longer than a couple of months. What I love about Christmas in Ireland is that the decorations are up November first. Then new decorations appear every week. What is also a part of the magic of Christmas is the entertainment at the malls, the Christmas parade, and the carolers. It brightens everyone’s day. In the states, the decorations appear for sale in September, but do not really come to life until mid November. After Thanksgiving, the malls, cities and towns, along with the shops are in full gear. What is nice about the magic of Christmas in July is that the movies are about happiness and joy. It’s not about the most important toy of the season, what everyone wants, and how much money will be spent. It’s the true meaning of the holiday without the fanfare. It also affords families options of traditional movies for Christmas. Many shops do offer Christmas in July sales, but it’s not a top marketing technique. The magic of Christmas is very much alive in the “The Special Gift” in the Good Gus series. It is always a sell out. So if you are thinking of starting a new tradition for your children or grandchildren, consider the “The Special Gift.” The series is available exclusively on the website and online at Kindle worldwide. If you need a little magic of Christmas, enjoy the Christmas in July movies. Then when it’s time to read, please consider “Misplaced Trust” which is available on 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Scribd, Playster and Tolino.