Everyone who is older wants to look younger. The number of products available is astronomical.  It is a wonder that they all stay in business.  There are lotions and potions, supplements, exercises and various products that only a licensed physician can provide. Those include Botox, face lifts, light therapy and more. The number of ads for this is staggering.  If it wasn’t for the older generation, many of these companies would be out of business.  People who abuse themselves their entire lives with drinking, smoking, lack of exercise, eating fast food, high caloric intakes on a daily basis, are the ones who once they discover they are going to die if they don’t change their ways, are their best customers.  Too little too late is usually the case.  However, while they are trying to hold onto life, they will spend any amount of money, do anything and try anything to make themselves well again and look younger.  The hair loss industry loves this as well.  Everyday I see adverts for thinning hair, going bald, losing hair, etc.  The amount of money spent to save a person’s hair is enough to feed a family of three for a week.  Sure we all want to look younger as we age but if you abused yourself your entire life, unless you have large sums of money for plastic surgery and are willing to give up your old ways, it is never going to happen.  Not that this has anything to do with the Good Gus series, it’s just that once again today older women are showing off  on internet their bikinis just to prove they do look younger.  The series can be found online at Kindle with a few books on Nook and Waterstones.  “Misplaced Trust” does have characters, particularly females,  who wish to look younger, but the younger men come along to steal all their money and for a brief period they do believe the are younger and beautiful. The book is available online at 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Scribd, Playster and Tolino.

  You would think that commercials are only on the TV, but you are wrong. You can’t read any articles without commercials. If you try to read the news on your computer you are bombarded with commercials.  There are so many that you cannot even read the articles. I understand that the companies are looking to make sales.  However, it is so overwhelming with all the continual interruptions plus blocking of whatever you wish to read, that you give up.  I don’t know what their thinking is but there is just too much so people can’t be bothered.  I would love to know the statistics  of actual sales for all the interrupting commercials.  Frankly, I tend to avoid the products as they are  annoying.  Yes it is someone’s job but they are going too far.  My other complaint are the articles that say see next page.  They have so many commercials that if I see that I won’t read the article. Do you wonder if these companies realize they are going too far?  Boycotting still exists and possibly they might wake up to the fact that not everyone wants to be bombarded with commercials and continual interruptions. The cost must be outrageous as well.  Only time will tell.  In the Good Gus series commercials did not exist.  They never knew what they weren’t missing. The newspapers had small ads but they weren’t overwhelming.  The series is online at Kindle with a few books on Nook and Waterstones. “Misplaced Trust” is also available online at 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Playster,  Scribd and Tolino.


Have you ever noticed how frequently people compare almost everything? It’s never ending.  We tend to compare ourselves to others as we see it on a daily basis.  Right now, with politics looming in the United States, most of the articles compare the current  president and incumbent, which I think is a waste of time.  Each person is different and you cannot predict anything.  Whenever there are social events, the fashion writers and gossip columnists compare the appearance of almost every individual.  What does it matter?  Why can’t they say that each person looked nice in their own way and give compliments.   Instead they go out of their way to compare everyone’s appearance and even what they may have worn the previous year.  Possibly their jobs and advertising sales depend upon their primarily negative comments.  Many people who are not financially well off tend to compare themselves to someone who is financially successful.  Again, I don’t understand.  It doesn’t matter if a person drives a luxury car and you drive an economy car.  The point is that each vehicle gets you where you want to go.  If you keep it clean that is also a plus.  I think people spend too much time comparing themselves to others when they should be grateful for what they do have and strive to achieve their goals.  In the Good Gus series, the citizens were equal as far as wealth, clothing and possessions were concerned.  Without the prejudices in any story, children learn to appreciate everything and accept all people who are nice to them.  After all, we are all human beings.  The series is online at Kindle, with a few books on Nook and Waterstones.  Remember, if you purchase a book for a donation for the Mae Charles Gift of Reading, I will personally autograph it and send it off.  Once you give the gift of reading, you give a gift for life.  “Misplaced Trust” does have characters that compare how much money they will receive and if they are unhappy, problems appear. The book is a good self help guide to point you in the right direction for an estate plan.  It is online at 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Scribd, Playster and Tolino.

 Are you tired of the get rich quick ads that bombard us on our phones, YouTube, Facebook, and others? I decided to do a bit of research on several of these get rich quick ads.  This is what I found and my opinions.  The first get rich quick was for a company out of California.  They assured you, although did not promise, that you could change your life with their program.  It sounded interesting and it was.  They had the long video which I like to refer to as the ‘reel in’ to get and hold your attention.  It took me over the course of a few days to listen to the entire video.  The one thing they have learned is you cannot fast forward.  The owner of the firm discussed his great success.  He said he was only allowing one hundred individuals into the program.  He said he had so much money that he had to allow more people to join.  Towards the end he listed out the cost of everything in his program.  At the very beginning it was stated that there were no start up costs.  Not true.  The amount of money for his course was well in excess of the twelve hundred mark. However, because he had so much money, he was willing to offer his course for only $37.00 as it is in the states.  So, here is my question.  If you have so much money, and want more, why aren’t you hiring and training people on a commission basis, giving them leads, and assisting them to make money for you and them?  Answer, he needs the $37.00. Let me give you one more.  This is an ad that starts out advertising that you can make money doing voice overs for other people’s’ work.  However, the reality is you need to write a book, then publish it, then put it on Amazon, and then maybe you can hire someone to read it and offer it online.  Seriously, there are no words for this.  Yet, I think people are falling every day for the get rich quick schemes.  In the Good Gus series, there were no get rich quick schemes.  The series is online at Kindle, with a few books on Nook and Waterstones.  “Misplaced Trust” would be an ideal audio book if I could just figure out how to promote it.  My comments along the way about wills and estate plans would add to the listeners’ interest.  You can easily find it online at 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Scribd, Playster and Tolino.

  Lately the commercials seem overwhelming. You can’t read an article or watch a show without an excessive amount of commercials.  What is worse is that many of them are disgusting.  For example, do you really want to see the blackheads on a person’s face?  Or, how about people with gas?  It’s revolting.  What is worse is that the medications have disclaimers that you can’t read, can’t understand as they speak too fast,  the anti-diarrhea timed right around the dinner hour, or the violent ones that could frighten a small child?  Where is the finesse and decorum?  Of course, they put their commercials on the TV to encourage sales.  Yet, do they realize that disgusting commercials tend to turn people off and not want to purchase their products? The ones that are tolerable may hold our interest but they make them too long.  I love taping or DVR shows because then I have the distinct pleasure of fast forwarding through all of the ads.  I also find the articles that peak your interest yet have the continual ‘Next’ with more commercials than you care to count annoying.  If you want us to read the articles make them readily available in text form not surrounded by infinite commercials.  Before my time, the Muppets did great commercials for coffee.  They were a little too violent, but they were funny.  You can probably count on one hand the number of commercials you have truly enjoyed and that possibly made you laugh.  There were no ads in the Good Gus series.  It was all word of mouth.  Plus, you had to go to the ‘big city’ for the larger stores.  The series is ideal now that school is over.  It is online at Nook, Kindle, and Waterstones.  “Misplaced Trust” is available at 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Scribd, Playster and Tolino.

  Why do advertisers feel the need for sensationalism to try to entice you to buy their products?  It may that they do not believe in themselves or their products.  In any event, I think many people just pass and move on to another website.  Then there are the sensationalism type headlines about famous people or celebrities.  They write such horrific statements such as ‘Meghan Markle says goodbye to the royal family,” or “Clint Eastwood says goodbye at 89.’ Meghan is still a part of the royal family and married to Harry and Clint Eastwood is alive and well.  They use the headlines to peak your curiosity so they can sell you something.  I also hate the videos that seem to be attached to all these sensationalized headlines.  If we wanted to watch a video we would.  However, if we wish to make a purchase, we want to look at the product, check the facts, verify everything is in order and then if we decide, we will buy.  To try to figure out anything is too much trouble, in my opinion.  I just move on.  I think that is why Amazon is so big.  Their site is easy, with reviews, and you know the price and if there is shipping.  Nothing fancy, just easy online shopping.  I suspect that because of the virus and the fear, that many companies are going to modify their websites for easier purchasing for their customers.  In the Good Gus series, there was no sensationalism.  It was everyday life, with hard work.  It’s available online at Nook, Kindle, and Waterstones.  “Misplaced Trust” is also online at 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Scribd, Playster and Tolino.

There does seem to be a reduction of complaints about fake news or disinformation. However, it has not disappeared or gone away.  Basically disinformation feeds on fear, distrust and lies.  With social media it is always on a fast track.  They write the articles as attention grabbers.  As a reader, it draws you in.  That is how all the gossip magazines hook people to purchase their products.  The worst part about disinformation is that the advertisers promote it to have their ads noticed.  It is important to recognize the amount of money that is involved.  It’s really more of a profit center.  I think part of the negativity of disinformation is the havoc it wreaks in countries.  For example,  phony news in India and Brazil led to brutal violence and ethnic cleansing.  It’s destroying trust in mainstream media, political leaders, governments, etc.  The reality is that is a threat to democracy.  All age groups are affected by it.  Whether educated, a scholar, a person with little schooling, it doesn’t matter.  It seems everyone falls prey to the lies.  Older adults, whom you think would know better, are more likely to believe it and discuss it with their peers.  The best way to protect ourselves is to verify the source, the data, and try to put an end to it.  Available on Waterstones, Kindle, and at the UPS Store in Tierrasanta, California, the Good Gus series never had disinformation issues.  They had only one newspaper that came out on a weekly basis.  Many of the chapters in “Misplaced Trust” have characters that fed off of disinformation.  It also led to problems and issues.  It is available online at 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Playster,  Scribd and Tolino.

The media believes that anyone can be criticized, gossiped about, insulted and even shamed. What is appalling is that they feel the need to include children, particularly those of famous individuals, politicians or celebrities.  If any of their children do anything, express a thought, it is automatically publicized and usually in a negative way.  Famous people often say, “Bad publicity is good as it it is still publicity.”  The media needs to have a set of guidelines for the children.  The Trumps’ son, Baron, is kept of out the media as much as possible.  I am sure that the parents want him to have a reasonably normal life.  The Jolie-Pitts child, Shiloh, is under attack for a gender change.  It is really none of the media’s business yet they want to sell ads and headlines.  If they want to write about children, there should be more articles about the boy who taught an autistic boy how to skateboard on his birthday.  The boy had a great birthday and learned a skill that other children already knew.  There is so much negativity in the media that to search further to include children shows a lack of compassion, morals, values and ethics.  Money is important and surely we all need it, but not at the cost of hurting children.  In the Good Gus series, the only media available was the local newspaper.  Available on Kindle, and at the UPS store in Tierrasanta, California, the stories offer an insight to life in the late 1800’s.  All the children I have read to love the adventures and the characters.  It is rare that the media is involved with anyone handling the administration of a trust. “Misplaced Trust” includes the positives and negatives in handling difficult situations.  You can read the book at 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Scribd, Playster and Tolino.

Advertising sells but you can’t move without it encroaching into your life.  Many people use their DVR to avoid ads on TV shows.  It’s easier and more enjoyable to fast forward.  The internet overwhelms you with advertising.  If you are hoping to read an article it’s almost impossible.  The continual ads interfere with reading.  Today there was an article about Amelia Earhart.  As fascinating as it might have been, the continual advertising images made you constantly click to move from one paragraph to the next.  Possibly, the advertisers should know that after a few clicks people will give up.  Then there are the sponsored ads that have negative headlines in the hopes you will read an article which is based on a lie.  Advertisements are how we find items and do price comparisons.  However, if you can’t even reach the product because of too many adverts how can they expect to sell anything?  I frankly find it annoying and frustrating.  Then there are the ads that seem too good to be true.  That is because they are.  The products are low priced with false gimmicks to entice a person to read their ads or go into their facility.  Only to find after they have arrived they were tricked.  It just gets old.  In the Good Gus series there was a newspaper shop but no real advertising for the stores.  There were papers delivered to the city for various events.  Available on Kindle, it is an easy way to help your child to find interesting stories and read.  Your babysitter might appreciate actual stories instead of the make believe they find themselves reading repeatedly.  There is no advertising in “Misplaced Trust.”  It is a book full of fairly accurate stories of how greedy people really are once a person passes.  You can easily find it at: 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Playster,  Scribd and Tolino.

  This season the must have lists continue to grow.  All the advertisers are making sure that both adults and children have a huge must have list.  It’s not an easy task, but they appear to be succeeding.  Every advert geared towards children have the important data that it be on their list and that it is absolutely essential.  They toy businesses gear up for this season and then they employ advertising agencies to make sure they sell out their inventory.  It’s also true for the adults.  Just today I saw a discount department store advertising pre-black Friday sales and that each and every item was a must have.  Sales must be slow as they seem to be advertising Black Friday deals and specials early. It used to be only in the U.S. but the past few years the U.K. began offering the same types of deals.  It is a great way to kick off holiday shopping.  There are large stores closing in the U.S. due to poor sales performance.  Black Friday probably won’t save them either.  Online sales are the trend and they also have their must have lists for everyone.  I found it amazing today, that the discount department store had a must have list for home goods for the holidays.  The adverting agencies are really doing an excellent job to assist their clients in sales.  Unless a citizen of Pecos went to the big city, with all the large stores and newspapers, no one would know about the Christmas must have lists that probably existed back then.  Available on Kindle, the Good Gus series offers good reading with examples of kindness, consideration and adventure to hold the young reader’s interest.  Every character in “Misplaced Trust” definitely had a must have list.  The book is available on 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Playster,  Scribd and Tolino.

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