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Everyone who is older wants to look younger. The number of products available is astronomical.  It is a wonder that they all stay in business.  There are lotions and potions, supplements, exercises and various products that only a licensed physician can provide. Those include Botox, face lifts, light therapy and more. The number of ads for this is staggering.  If it wasn’t for the older generation, many of these companies would be out of business.  People who abuse themselves their entire lives with drinking, smoking, lack of exercise, eating fast food, high caloric intakes on a daily basis, are the ones who once they discover they are going to die if they don’t change their ways, are their best customers.  Too little too late is usually the case.  However, while they are trying to hold onto life, they will spend any amount of money, do anything and try anything to make themselves well again and look younger.  The hair loss industry loves this as well.  Everyday I see adverts for thinning hair, going bald, losing hair, etc.  The amount of money spent to save a person’s hair is enough to feed a family of three for a week.  Sure we all want to look younger as we age but if you abused yourself your entire life, unless you have large sums of money for plastic surgery and are willing to give up your old ways, it is never going to happen.  Not that this has anything to do with the Good Gus series, it’s just that once again today older women are showing off  on internet their bikinis just to prove they do look younger.  The series can be found online at Kindle with a few books on Nook and Waterstones.  “Misplaced Trust” does have characters, particularly females,  who wish to look younger, but the younger men come along to steal all their money and for a brief period they do believe the are younger and beautiful. The book is available online at 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Scribd, Playster and Tolino.

  You would think that commercials are only on the TV, but you are wrong. You can’t read any articles without commercials. If you try to read the news on your computer you are bombarded with commercials.  There are so many that you cannot even read the articles. I understand that the companies are looking to make sales.  However, it is so overwhelming with all the continual interruptions plus blocking of whatever you wish to read, that you give up.  I don’t know what their thinking is but there is just too much so people can’t be bothered.  I would love to know the statistics  of actual sales for all the interrupting commercials.  Frankly, I tend to avoid the products as they are  annoying.  Yes it is someone’s job but they are going too far.  My other complaint are the articles that say see next page.  They have so many commercials that if I see that I won’t read the article. Do you wonder if these companies realize they are going too far?  Boycotting still exists and possibly they might wake up to the fact that not everyone wants to be bombarded with commercials and continual interruptions. The cost must be outrageous as well.  Only time will tell.  In the Good Gus series commercials did not exist.  They never knew what they weren’t missing. The newspapers had small ads but they weren’t overwhelming.  The series is online at Kindle with a few books on Nook and Waterstones. “Misplaced Trust” is also available online at 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Playster,  Scribd and Tolino.

 

Advertising sells but you can’t move without it encroaching into your life.  Many people use their DVR to avoid ads on TV shows.  It’s easier and more enjoyable to fast forward.  The internet overwhelms you with advertising.  If you are hoping to read an article it’s almost impossible.  The continual ads interfere with reading.  Today there was an article about Amelia Earhart.  As fascinating as it might have been, the continual advertising images made you constantly click to move from one paragraph to the next.  Possibly, the advertisers should know that after a few clicks people will give up.  Then there are the sponsored ads that have negative headlines in the hopes you will read an article which is based on a lie.  Advertisements are how we find items and do price comparisons.  However, if you can’t even reach the product because of too many adverts how can they expect to sell anything?  I frankly find it annoying and frustrating.  Then there are the ads that seem too good to be true.  That is because they are.  The products are low priced with false gimmicks to entice a person to read their ads or go into their facility.  Only to find after they have arrived they were tricked.  It just gets old.  In the Good Gus series there was a newspaper shop but no real advertising for the stores.  There were papers delivered to the city for various events.  Available on Kindle, it is an easy way to help your child to find interesting stories and read.  Your babysitter might appreciate actual stories instead of the make believe they find themselves reading repeatedly.  There is no advertising in “Misplaced Trust.”  It is a book full of fairly accurate stories of how greedy people really are once a person passes.  You can easily find it at: 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Playster,  Scribd and Tolino.

  This season the must have lists continue to grow.  All the advertisers are making sure that both adults and children have a huge must have list.  It’s not an easy task, but they appear to be succeeding.  Every advert geared towards children have the important data that it be on their list and that it is absolutely essential.  They toy businesses gear up for this season and then they employ advertising agencies to make sure they sell out their inventory.  It’s also true for the adults.  Just today I saw a discount department store advertising pre-black Friday sales and that each and every item was a must have.  Sales must be slow as they seem to be advertising Black Friday deals and specials early. It used to be only in the U.S. but the past few years the U.K. began offering the same types of deals.  It is a great way to kick off holiday shopping.  There are large stores closing in the U.S. due to poor sales performance.  Black Friday probably won’t save them either.  Online sales are the trend and they also have their must have lists for everyone.  I found it amazing today, that the discount department store had a must have list for home goods for the holidays.  The adverting agencies are really doing an excellent job to assist their clients in sales.  Unless a citizen of Pecos went to the big city, with all the large stores and newspapers, no one would know about the Christmas must have lists that probably existed back then.  Available on Kindle, the Good Gus series offers good reading with examples of kindness, consideration and adventure to hold the young reader’s interest.  Every character in “Misplaced Trust” definitely had a must have list.  The book is available on 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Playster,  Scribd and Tolino.

 Whenever anyone hears the word free, they immediately wonder what the catch is.  There seems to always be some sort of gimmick when we hear the word free.  Occasionally, companies will offer a free cup of coffee or a scoop of ice cream on a particular day to promote business.  However, it is very rare.  There are countless ads that advertise using the word free but once you read the fine print you recognize that it is a lie.  For example, if you want to look up a person or a number there are several adverts that will say “free lookup.”  It is free to lookup the name, however if you want to know  the person’s phone number, you have to pay.  Are you wondering what is free?  Kindness and thoughtful gestures are number one on the list.  They are always free with no strings attached.  It’s a simple thing but rarely seen except during the holiday season. In many parts of the world, the weather has struck and destroyed homes, property, ended jobs, and left many individuals without anything but the clothes on their back.  Now would be a good time to donate unused items in your closet, storage, garage, or around your home.  These items would be free to those who really need it.  In the Good Gus stories, the community camaraderie was always free.  In book eight, “The Uninvited Guest,” a birthday party was held for J.C. and Bronco.  Everyone contributed food which was great as it was free to all attendees.  Once Halloween is over, all children will be thinking of Santa and gifts.  Besides toys and clothes, the gift of reading such as Good Gus is available on Kindle and at our website.  Gifts for the adults might include “Misplaced Trust.”  It is available on 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Scribd, Playster and Tolino.

The best offense is a good defense. At least that is what I have heard when it comes to sports. However, it is also important in many aspects of daily life.  There are continual adverts claiming they have the best self defense products a person should purchase.  Some work but unless it is in your hand when you are attacked or mugged, trying to take it out of your pocket or purse will take too much time and the attacker will succeed.  There are also self defense courses but again you have to really practice and continue after the course to ensure you will succeed.  These ideas are important as it seems lately, and particularly in the United States, crime is not only on the rise, but murders are occurring at a rapid rate.  The bombs in Austin, Texas, the shootings at schools are all very frightening to the average person.  There are also other areas that a good offense will lead to a good defense.  In the legal world, the defense is everything.  However, you need to be prepared to fight to win and not just hope.  Not all judges agree on the interpretation of the laws and many tend to decide what they feel is best and what may not be correct.  In the City of Las Vegas, for example, the family court is under investigation.  Apparently, there are judges who can be bribed, who favor certain types of people and in general have made the lives of numerous families miserable.  If you don’t know if a judge will follow the rules, how can you prepare a case for yourself or a client and land a positive ruling?  It is difficult.  In the Good Gus series there was no real need for physical defense except against the weather. The series is available on Kindle worldwide and is an excellent gift for the young reader for Easter.  If you are in a position where you need a good defense, do your homework so you will be victorious.  If it has anything to do with trusts, wills or estates, “Misplaced Trust” may be an ideal choice to help you.  It is available on 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Playster,  Scribd and Tolino.

Why is it that when you do a little research on the internet you end up being bombarded with ads?  For example, you decide you need a new desk.  As soon as you search companies began narrowing down what you like and start sending you ads.  What is worse is that after all of your research once you make a purchase they continue to send you ads even from the company you bought the desk from.  If you decide to do research for new health insurance on the net, the overwhelming adverts will drive you crazy.  Not only that, if you are foolish enough to give your phone number thinking that it is needed, the number of people who will ring you will be astonishing.  What on earth makes these companies think you want twenty-five calls or emails?  Moving companies aren’t much better.  They start ringing your line and harassing you that it makes you want to hire your own movers and do it yourself.  Research is important in health, when making a substantial purchase such as a home or vehicle.  It’s just that the companies take it to a whole new level and you really don’t want to do business with any of them.  Even if you do research for health conditions, all types of sites begin haranguing you when the data you were seeking wasn’t exactly correct.  It just gets ridiculous when the businesses don’t seem to understand that a sale is only good if the customer likes you and is willing to buy from you.  The number of companies that are rejected for their harassment must be quite high.  In the Good Gus series there were subtle ways that the characters did research.  They did use the library for the majority of their needs.  The series is available online at Kindle worldwide and the first two books on YouTube at Mae’s Story Time.  If you need a source for research for an estate plan or finances, “Misplaced Trust” is an excellent choice.  It is available on 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Playster,  Scribd and Tolino.

 Between the adverts online, the flyers in the mail, and the ads that are on the TV, we are all bombarded into thinking about the perfect gift for anyone on our list.  The companies have it set up so that is all we can think about.  Yesterday was cyber Monday.  The sales were probably not what certain businesses wanted because many extended their sales into today.  As we ponder about this, the annoying things in life seem to dissipate.  However, there is another type of gift that is the one of real and true friends.  There are no ads, no fancy flyers, no crazy commercials, nothing that involves money.  It’s the kind of gift everyone should want at Christmas – real friendship.  Not everyone has an easy time during the holiday season.  Many families and individuals’ struggle is worsened during the holidays.  Yet, the friends that help and stand by them are what really matters.  They are the true gift of Christmas.  As our children and grandchildren watch all the fascinating ads for extremely expensive items, before you rush out and run up your credit card, stop and think about what is really important at Christmas. There are many holiday movies reflecting on the important values of Christmas none of which involve presents.  It is the season to help one another.  Many people buy food for the needy, pass out baked goods to friends and neighbors to let them know they are appreciated and a few even volunteer at soup kitchens, community centers, senior homes and shelters.  It’s all in how you look at it what the real gift of Christmas is.  My book, “The Special Gift” sold out last year at the Marine Base in San Diego, California.  It is always available online on Kindle and in hard cover at the website.  It is a wonderful story that many children have told me they really loved.  I hope you will too.  Another easy gift for the adults is “Misplaced Trust” which is available on 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Scribd, Playster and Tolino.

Many societies live on credit. Almost every advert you see offers credit with a purchase. They try to entice people to buy their products offering no money down, low or zero percentage interest rates. It doesn’t matter, they just want your business and will say or doing anything to get it.  It is irrelevant  if you can’t afford to make a purchase, it’s all about getting the credit.  Many recessions came about because of easy credit.  Then once everything fell apart, people lost their homes, jobs, and even comfortable lifestyles because they couldn’t pay.  Today, however, there are many government regulations and various laws in place to ensure that if you don’t keep up your credit life will be more difficult for you.  Anyone trying to rent a home is now subject to not only a credit check, but a background check along with paying a high fee for this privilege.  It is understandable that an owner wants to insure that the prospective tenant is employed and will pay.  It does not insure that they will keep the property well maintained and clean.  It is a new scam now, though, as the property managers, owners, etc. all want high fees from everyone to check their credit.  It is a profitable endeavor.  There is also the credit for a job well done.  Often others take credit for an event or a project that they didn’t really do the work on or for.  It happens frequently in the workplace particularly when a manager takes credit for his or her staff’s ideas.  Credit should be given to those who did the work and deserve the recognition.  The old saying, “Give credit where it is due,” is still applicable today.  In the Good Gus series stealing an other’s credit for something was never included.  The series is always available on Kindle and Mae’s Story Time on You Tube. If your credit is getting you down, remember a good book will cheer you up.  “Misplaced Trust” is available on 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Playster,  Scribd and Tolino.

Good Gus Books, Children Books, CowboysEverywhere you look there are enticing adverts.  They are continually advertising for cures for everything.  They claim that it is a simple trick that they figured out at home.  Then after a long video or several pages of text trying to reel you in, they have a product to sell.  It is usually a book or another video.  We all know nothing is for free.  Yet, they make the adverts appear as if they are willing to share their new found secret with you for absolutely no cost.   Then, there are the adverts that tell you the product is free.  However, the shipping and handling is more than the product and the shipping.  Shipping and handling is just another way to add to the bottom line.  Rather than claim they are doing you a favor by shipping the product you just purchased, the companies should admit that they are not satisfied with their profits for the product, but want more.  When I sell a Good Gus book, the shipping is as close to the exact rate as possible.  There is no handling as it is my responsibility to provide the envelope and go to the post to send the books.  The adverts for purchasing furniture or large home products at least will tell you that if you purchase a certain amount you will receive free delivery.  There are areas in the world, though, that no matter how much you spend, there is still no free delivery or even set-up.  Since there was only one small newspaper in Pecos, there were no adverts until an event came to town such as the Rodeo.  In book four, Johnny the Cat and Bronco Ride that Bull, the rodeo does indeed come to town with lots of excitement.  The series is always available on Kindle worldwide and if you are tired check out Mae’s Story Time on You tube.  If you are fed up with all the crazy adverts, take a quick reading break for “Misplaced Trust.”  It is available on 24 Symbols, Apple, Nook, Kindle, Kobo, Page Foundry, Playster,  Scribd and Tolino.

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