Mozart said, “The music is not in the notes, but in the silence between,” in other words your strategy. Dr. Michael Porter said, “The essence of strategy is choosing what not to do.” When you have an idea the smart move is to focus on it but not on every thought. Some ideas are great while others are mediocre. Often famous people have have said no to thousands of ideas. In a recent interview with Taylor Swift who just came out with a new album, she had a strategy for this current album that she finally made happen. It was something that she wanted to do for a long time and now she has succeeded. When people are in business they cannot react to their competition. The most important way to grow and sell your products is by utilizing your own strategy and not caing about your competition. The more you try to compete with them the more you lose. Your goal is to produce a product that people need, like and at a favorable cost. Then you will have sales all day long. Often strategy is what you don’t do. Take a look at the business people that are so busy they just don’t have time for anything. Their businesses are barely thriving because they are focused on everything and not on the importance of need, like and cost. People need to stop and think what their goal is and then form a strategy, don’t you agree? There were several stories in the Good Gus series in which the characters had a strategy. For example, in “The Cattle are Restless” Cory saw the problem, developed a strategy and rode into town for help. That is what makes the series so exciting and a good learning process for young children. It is in e-book or paperback. “Misplaced Trust” very definitely has characters with a strategy. It’s called lying, cheating and stealing and getting away with it. It is a good book in e-book form. The Good Gus Series is available online at Kindle, Nook and Waterstones. Hard copies, personally autographed, are available through our website www.goodgusbooks.com along with past blogs for your reading enjoyment. Now available audio and videos for the Good Gus series on YouTube! Digitizing for all the books are available now on YouTube! “Misplaced Trust” is now available on Amazon in e-book form. It is also available digitally at www.misplacedtrustbook.com. If you are thinking of a Will or a Living Trust, “Misplaced Trust” with a five star rating on Amazon will give you the information you need to make an informed decision.