I absolutely love the new sales techniques. I saw one today where a company was offering a membership. Instead of low monthly fees they switched to cost per day. It was absolutely brilliant as the cost seemed much less. It was exactly the same but the psychological view was different. I imagine their sales will increase significantly. One of the other sales techniques that you see all the time on Facebook and sometimes in your emails is offerings for free. They are NEVER free. This is just a gimmick. If they don’t have your email and you want the free data you have to give it in order to receive it. Once they receive your email they literally bombard you with emails trying to convince you to pay, pay, pay! Then the sales techniques that state if you do not buy now you will lose out forever. No you will not as they will be right back the next month pitching all over again. One of the sales techniques that I have never liked is the pyramid scheme. The first time my late husband told me about it I was flabergasted. The fact that people believe that if they invest in a product and get others to sell for them as they move up the pyramid is preposterous. First of all you have to sell the products you were stuck buying to enter into the pyramid scheme. Then you have to find other people willing to do the same thing and so forth. The only reason they work is that the people who initiate the program make all the money. Once is slows down they move on to a new scheme. There is also the free shipping but you must buy a certain amount which is usually quite high. It is not easy trying to find products now with so many stores closing including a number of Macy’s. There, of course, is the fine print which is not really readable without a magnifying glass. That is when many products you buy such as clothtes may not fit and you cannot return them or they were shipped from China and the cost to return is prohibitive. Have you ever been under the spell of various sales techniques? The Good Gus Series is available online at Kindle, Nook and Waterstones. Hard copies, personally autographed, are available through our website www.goodgusbooks.com along with past blogs for your reading enjoyment. Now available audio and videos for the Good Gus series on YouTube! Digitizing for all the books are available now on YouTube! “Misplaced Trust” is now available on Amazon in e-book form. It is also available digitally at www.misplacedtrustbook.com. If you are thinking of a Will or a Living Trust, “Misplaced Trust” will give you the information you need to make an informed decision. Please check me out on IHeart radio. The Good Gus series, books one through four, are now available at the Morgan Mill Mail/UPS. I am now on Instagram and X! Remember your free copy of my budget is available by emailing me at mae@misplacedtrustbook.com.