The individuals who are coaches clearly know the soft sell. They truly know how to pitch. Let me explain. They begin by offering something small for free. It is usually just data. It is just enough to entice you. Then the following day they move in for the hard sell. They convince you that you can achieve all your goals but what you really need is their book, course, or master class to help you achieve your goals. If you look at all the people who have fallen for the charming soft sell, you will find statemens such as “It’s just not true, all they want is your money, I haven’t achieved any of the manisfestation promises they claimed such as a new home, car, etc.” There are literally thousands of books about achieving success. The latest is that you have blockages in your mind. The soft sell pitch will be that you have to remove these blockages about money but truly only with their help. They are good. No question about it. This soft sell is no different that the used car sales person, the new roof pitch, new windows, etc. It’s all the same just a different day. The old debit in insurance was great at the soft sell. They would go into poor neighborhoods and convince them for just pennies a week they would have a real insurance policy for their loved ones when they left this world. You have to give them credit. They went into neighborhoods that no one would sell in. Yet, faithfully every week the insurance reps would show up and collect the money. They made commission obviously. However, their soft sell was so good that they could work an entire neighborhood with ease. How many times has the soft sell worked on you? Remember, the holiday season is rapidly approaching. Christmas movies are already being shown. Now is the time to buy a Good Gus book for the child in your life or to donate to a sick child in a hospital. Either way you will be spreading joy while reading. The Good Gus Series is available online at Kindle, Nook and Waterstones. Hard copies, personally autographed, are available through our website www.goodgusbooks.com along with past blogs for your reading enjoyment. Now available audio and videos for the Good Gus series on YouTube! Digitizing for all the books are available now on YouTube! “Misplaced Trust” is now available on Amazon in e-book form. It is also available digitally at www.misplacedtrustbook.com. If you are thinking of a Will or a Living Trust, “Misplaced Trust” will give you the information you need to make an informed decision. The Good Gus series, books one through four, are now available at the Morgan Mill Mail/UPS.